A number of you have noticed that a large number of our recent titles start with numbers (okay, I’ll stop now).
You might have also noticed that for the last few years the DVD business has been dying a slow and painful death, and we’ve been working hard to replace the ever-shrinking income from what has traditionally been our primary market.
One of the bright spots in our new diversification plan is Video On Demand (VOD). In some cases, the revenue from our films on VOD has exceeded that from DVD. And If you’ve ever ordered a movie on VOD you’ve probably noticed that all of the movies are listed alphabetically. And the vast majority of VOD selections are made from titles in the first half of the alphabet (and numbers are listed before letters). Is it making sense now?
That’s why, at least until everybody else figures this out, you can expect to see a lot more numerical Asylum movies.
So, why did we decide to call it 2010: Moby Dick when there will only be only one more month in the year when the film is released?
Because we’re stupid.