We often boast that The Asylum has never lost money on a movie (although we’ve certainly come close ).
As I’ve talked about (ad nauseum), this is partly because we never make a movie without knowing where we’re going to sell it. But it’s also because we try never to make a movie that costs more than it’s worth.
When I first started working at The Asylum, I quickly became aware of Two Truths: The First, that if we spent more money on our films, they might be better movies, and; The Second, that if we spent more money on our films, we’d probably never get it back.
Genre films have a certain value in the marketplace, and just because you spend more money on them doesn’t necessarily make them any more valuable.
As we’ve moved more into television, our budgets have certainly increased (VFX sharks and ’80′s TV actors aren’t free, you know…), and our biggest challenge has been making sure we don’t spend more than we can bring in.
Our two biggest budget films cost around $2 million. MEGAFAULT worked out because disaster movies sell everywhere in the world. But we’re probably only going to break even with MEGA PYTHON VS GATOROID, because giant creature movies only work in certain territories.
In other words, more expensive doesn’t always mean better.